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La Procedencia
Tonalá #109
(Esquina Guanajuato)
Colonia Roma
Mexico City
Facebook: laprocedencia
Twitter: @laprocedencia

La Procedencia in Mexico City is a… I don’t know what to call it, I could call it a way of life, but it sounds too portentous. For the sake of this post I will call it a cafe. Although it is so much more.


Photo: Dan Freed

Maybe you are satisfied to drop by for a good cup of coffee, serving selected organic beans roasted with care from renowned regions as Oaxaca and Chiapas your taste buds will water when stepping through the door. But once you are in the odds are you will stay for while.

You will probably not leave empty handed. La Procedencia is also a store, providing everything from Honey and jam to rice and sauces to scarves and yarn – All fair trade and organic from small producers around Mexico.

La Procedencia – The origin – the name is chosen with care, going back to the beginning, a simpler way of life. Or it could be the start, the origin of something new. A more ecological life, a more healthy way of living. A more giving life.

A platform and fun, creative, spaces through which you can acquire ideas, improve your health and the living conditions of people in rural communities supplying these organic products.

What about the coffee? The coffee I ordered, Café Latte, is on the upper scale of Mexican Latte – A little week but not too bad – I did get a strange look when asked to have it without foam.
In Mexico cappuccino is ‘fine’ type of serving so most blends with coffee beans and milk is a version of cappuccino. If you are lucky the base is a double espresso and not ordinary coffee.
To taste their pastry I had a brownie, which was one of the best I ever had. This organic brownie had all the flavors expected without being too sweet. No unnecessary sugar.


Photo: Dan Freed

I gave them another chance with the coffee and asked to have a Latte my way – Swedish style – And served in glass not a cup. This was really good, proving they do have a quality bean that would be approved even in Sweden, although I could wish for a little darker roast.

La Procedencia not only serve and sell organic products, they also care of how you get around – come on a bicycle and you are awarded an espresso.

“Arrive on bicycle and we give you a free espresso.”
Photo: Dan Freed

Photo: Dan Freed

This bicycle friendly places also sells bikes – New and refurbished – And accessories like bicycle baskets and clothes.

La Procedencia is an establishment with quality products and a mission worth supporting. If you are in the area, stop by for a coffee and I recommend you to taste their brownie.
Even if you are not in the neighborhood it will be worth the effort to jump on the bike to pay them a visit.

In Mexico City with its severe pollution more bikes and less cars is something to work for. Actually I am surprised not more people use bicycles, it is the fastest way of transportation. I have never gone through the city without being stuck in traffic while bike messengers sweep through between cars.
Of course as most big cities these streets are dangerous for bicyclists with no or very few bike lanes.

As an almost impossible coincidence a friend of mine, documentary filmmaker Fredrik Gertten, opened a Kickstarter campaign for his next film Bikes vs. Cars the same day as I visited La Procedencia.
Please take a look at Bike vs. Cars – We are many. If you think it is an important projekt show your support, even a single dollar will be appreciated.

“The bicycle, an amazing tool for change. People all over the world are moving towards a new system. Will the economic power allow it?”

“Every time I see an adult on a bicycle, I no longer despair for the future of the human race.” ~H.G. Wells

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